Reduced Costs!
"Of course I haven't told my peers about InstantC! They're my
competition.
Why would I let my competition know what enables me to underbid them,
yet make more money, turn the job around faster,
and still produce code that makes my customer ecstatic?"
---- (name withheld by request), Independent Consultant
Faster development time and better program understanding means you spend less on programming.
Improved quality means you spend less on customer support.
Improved quality means you spend less on bug-fixing maintenance programming.
Powerful understanding aids means you spend less on bringing new programmers up to speed.